© Jim Walsh/Courier-Post / USA TODAY NETWORK
(Camden, NJ) – After 155 years, the Campbell Soup Company has decided to drop the word “Soup” from its corporate name, rebranding as The Campbell’s Company. These days the company has many food and beverage brands under its umbrella, including Prego, Pace, Noosa, V8, Goldfish, Pepperidge Farm and Cape Cod Chips.
If approved, its current web address — which still contains the word “soup” — will also change, but that doesn’t mean it’s forgetting the source of Andy Warhol’s inspiration. Mark Clouse, Campbell’s president and chief executive officer said, “What better way to mark this next chapter than with a subtle, but meaningful change in the name of our company, one that respects our heritage, but also reflects who we are today.”
Ironically, the Campbell Soup Company is not the original name of the company. According to Campbell’s, the business started in 1869 when Abraham Anderson, commercial canner and packer, and Joseph Campbell, a wholesale fruit and vegetable vendor, established the firm of Anderson & Campbell.
The name change is subject to shareholder approval at its annual meeting of shareholders in November.
