Why do we love (or hate) pumpkin spice so much? A cup of pumpkin spice coffee and a slice of pumpkin pie is served with cinnamon sticks and decorative pumpkins.
© Aimee Blume / Courier & Press / USA TODAY NETWORK
(New York, NY) – It seems to start earlier every year. As retailers look to cash in on the “pumpkin spice” craze, so does the “Summerween” trend. That refers to businesses catering decor, product offerings, and vibes within stores toward a Halloween vibe — to boost sales.
What some refer to as the global “Pumpkin Spice Market” continues to grow. According to Yahoo Finance, the fall-themed, cinnamon and nutmeg spiced market was valued at $1.1 billion in 2023. That number is expected to stretch to $2.4 billion by 2031.
The whole craze kicked off in 2003, when Starbucks debuted its Pumpkin Spice Latte. From there, seemingly every coffee chain, donut shop, bakery, and beyond have adapted the strategy. These days its common in everything from candles to cream cheese, and hot chocolate to dog treats. It’s a highly controversial thing, as well. Some people really can’t stand pumpkin spice while others can’t get enough.
Some just don’t like the “Summerween” trend because of what it represents. Don’t rush autumn, and the onset of winter, during the summer months! Every year the official “Pumpkin Spice” dates vary — but it does seem to consistently start sooner each time.
