Starbucks -- like other fast food options -- is looking to cater to the inflation-conscious consumer.
© Deb Cram/Seacoastonline / USA TODAY NETWORK
(New York, NY) – Everywhere you look, fast food companies are looking to push back against inflation and consumer’s reduced spending habits. Now, Starbucks is joining that effort — and cutting prices in a bid to boost its sales. Specifically, the coffee giant will begin offering a sort of value menu — much like we’ve seen at burger joints.
Starbucks calls this the “Pairings Menu,” and customers can save money by bundling different items together. The bundles will cost you either $5 or $7 — it depends on how fancy you want to go in terms of pairing food and coffee.
The most basic option will get you a coffee and buttered croissant for $5 — which is honestly a pretty good deal in Manhattan, for example. The $6 bundle offers a sandwich with your coffee: you can choose the Sausage, Cheddar & Egg Sandwich, Bacon, Gouda & Egg Sandwich, Turkey Bacon, Cheddar & Egg White Sandwich, and the Chicken, Maple Butter & Egg Sandwich. The $7 option lets you upgrade to either a Double Smoked Bacon or Impossible breakfast sandwich.
As stated, the value menu resurgence has been seen across the entire fast food sector with inflation running hot over the past few years. Wendy’s, McDonald’s and Burger King have either announced price cuts or combo deals in recent weeks.
