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It Appears Meta’s Threads May Be a Flash in the Pan

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UNDATED – Meta CEO Mark Zuckerberg is realizing threads may not be all its cracked up to be.

The New York Post reporting  Instagram-linked Threads has seen users flee in droves since it became the toast of the social media world at the beginning of the month, according to analytics company Similarweb.

The most recent data shows Threads ‘ daily active users plummeted to 23.6 million on July 14 after hitting a peak of 49 million on July 7.

Elon Musk-owned Twitter, meanwhile, had about 107 million users on July 14, according to Similarweb, which tracks usage only on the social media platform’s Android app.

 

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