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Brian Kilmeade

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Brian Kilmeade
Weekdays 10AM-Noon
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On Air Now

Brian Kilmeade
Weekdays 10AM-Noon

Retailers are turning off customers by locking up products

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The CVS store in East Providence. Cvs

NEW YORK (AP) — When the pandemic threat eased, Maureen Holohan was eager to scale back her online shopping and return to physical stores so she could more easily compare prices and scour ingredients on beauty and health care products for herself and her three children.

But that experience was short lived. In the past six months or so, CVS, Target and other retailers where Holohan shops have been locking up more everyday items like deodorant and laundry detergent as a way to reduce theft. And the 56-year-old Chevy Chase, Maryland resident is now back to shopping online or visiting stores where she doesn’t have to wait for someone to retrieve products.

“I know they’ve got to do something, but locking the stuff up definitely just has me walking by that aisle,” said Holohan, a business consultant.

Across the retail landscape, businesses have been putting items under lock and key as a quick way to stop thieves. Some are considering extreme measures, including Rite Aid Corp., whose chief retail officer Andre Persaud told analysts on an earnings call late last year that it’s looking at “literally putting everything behind showcases to ensure the products are there for customers who want to buy it.” It’s also considering using off-duty police officers at some of its stores.

But by trying to solve one problem, these businesses may be creating another: turning off shoppers with overreaching measures.

“Everything has changed. We used to be catered to,” said Sheila Schlegel, 43, of Queens, New York.

But now, “if you’re coming to the store, there’s one person at that store, and that person you can tell has been there for 15 hours,” said Schlegel, who recalled an incident where she waited for a sales clerk to unlock an item only to be told he didn’t have the key. “You don’t want to ask them for something if you don’t have to.”

For consumers of color especially, the stepped-up security measures risk alienating a population that already feels overpoliced. That could unravel some of the inroads that chains like CVS, Sephora and Walmart made in the aftermath of George Floyd’s murder in 2020, when they promised to avoid racially biased practices like locking up products only for Black customers.

—Copyright 2023 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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