NY: They’re b-a-a-a-a-ck, shoppers celebrate holiday shopping in New York
(77WABC) — Consumers spent a record $9.12 billion online shopping during black Friday this year, according to Adobe, marking a 2.3% increase year over year.
According to Adobe, electronics were a major contributor, as online sales surged 221% over an average day in October. Toys were up 285%, as was exercise equipment, up 218%.
Many consumers embraced flexible payment plans on Black Friday as they continue to grapple with high prices and inflation. Buy now, pay later payments increased by 78% compared with the past week, with revenue up 81% for the same period.
Black Friday shoppers broke a record for mobile orders, as 48% of online sales were made on smartphones, an increase from 44% last year.
The report says some of this year’s hottest items included gaming consoles, drones, Apple Macbooks, Dyson products and toys like Fortnite, Roblox, Bluey, Funko Pop! and Disney’s Encanto.
