FILE - Artist George Lois poses next to his artwork at the New York Museum of Modern Art (MoMA) in New York, April 22, 2008. Lois, the hard-selling, charismatic advertising man and designer who fashioned some of the most daring magazine images of the 1960s and popularized such catchphrases and brand names as “I Want My MTV” and “Lean Cuisine,” has died at age 91. Lois' son, photographer Luke Lois, said he died “peacefully” Friday, Nov. 18, 2022, at his home in Manhattan. (AP Photo/Bebeto Matthews, File)
Obit George Lois
NEW YORK (AP) — Advertising giant George Lois has died at age 91. Lois was a hard-selling, charismatic sloganeer and designer who fashioned some of the most daring magazine images of the 1960s. He also popularized such catchphrases and brand names as “I Want My MTV!” and “Lean Cuisine.” His Esquire magazine covers, from Muhammad Ali posing as the martyr Saint Sebastian to Andy Warhol sinking in a sea of Campbell’s tomato soup, helped define the go-go spirit of the ’60s. He later devised breakthrough strategies for Xerox and USA Today and suggested ads for MTV that featured Mick Jagger among others. His son says he died “peacefully” at home in Manhattan on Friday.
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