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NEW YORK (77WABC) — Since 77WABC’s acquisition by Red Apple Media in 2019, it has bounced back from under-2-share lows to more-than-doubling that, for a 3.8 share high in March.
77WABC President Chad Lopez spoke to Inside Radio about how the station made its big comeback.
“We went back to basics,” Lopez said. “We’re informative and entertaining. The way we’re delivering our content allows us to succeed with passion and enthusiasm. It’s what radio was designed to do, tell the story and have an audience listen and stay with you.”
“We deliver news down the middle, then our views [from either side],” he continued — referencing views from liberals such as former New York Governor David Paterson and conservatives such as former NYC mayor and 77WABC host. “People may not agree with Giuliani, but they remember him for 9/11, and he relates to New York. So, whether you like him or not, people are going to listen.”
The result is a station Lopez feels succeeds by delivering hard topics in an informative and entertaining fashion. “At the end of the day, it’s theater of the mind,” he added.
You can read the full interview with Inside Radio here.
