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(AP)-Nielsen is being acquired for $16 billion, including debt, about a week after the TV ratings and marketing data company rejected a $9 billion offer.
A group of private equity investors led by Brookfield Business Partners will invest approximately $2.65 billion via preferred equity, convertible into 45% of Nielsen’s common equity.
The equity version of the deal is worth just over $10 billion, with the remainder in debt held by Nielsen.
Nielsen measures television viewership, statistics that then help govern billions of dollars in advertising spending. It has $3.5 billion in annual global revenue.
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