A wax figure of actor Jon Hamm is positioned at bar entrance of Peter Luger Steak House, in a collaboration with Madame Tussauds to ensure that diners continue to follow social distancing rules as indoor dining expands to 35% capacity, in the Brooklyn borough of New York City, NY, February 26, 2021. (Photo by Anthony Behar/Sipa USA)
NEW YORK (AP) — It’s a promotion that could be straight out of the “Mad Men” Don Draper playbook.
The iconic Peter Luger Steak House in New York City has teamed with Madame Tussauds to have celebrity wax figures, including Jon Hamm in Draper mode, mingle with patrons on Friday to promote the easing on of indoor dining restrictions during the coronavirus pandemic.
The gimmick coincides with a recent decision by Governor Andrew Cuomo to expand indoor dining in the city to 35% from 25% in response to a downturn in coronavirus infections.
In business for more than 130 years, Peter Luger will keep the mannequins until Monday.