NEW YORK (77 WABC) — The excitement is building!
New York’s favorite “cousin” is back home. Bruce Morrow, better known to his legions of fans as Cousin Brucie, is returning to 77 WABC. His live “Saturday Night Rock and Roll Party” kicks off Labor Day weekend from 6-9 p.m.
Brucie had some time for a video interview recently. This 32-minute chat is broken up into two parts, with part one above.
The legendary air personality became a star with a nighttime show at WABC throughout the 1960s. It was the height of “Musicradio” with the likes of Dan Ingram, Ron Lundy and Harry Harrison.
It’s a extraordinary run in radio—taking Brucie through multiple generations for more than 60 years. He recently left Sirius after 15 years.
“I decided one day, it was enough,” Morrow said.
But it was the friendship of Red Apple Group owner John Catsimatidis, a frequent caller to his show, that led to a new challenge at his old call letters.
“It’s just out of a few phone calls, then Cousin John buys the station and whammo! This is a natural,” Morrow, 84, said. “This is the completion of a circle.”
He’ll feature music from the 1950s through the 1980s, including requests from listeners.
Morrow became “Cousin Brucie” thanks to a elderly who visited him on air at WINS. The woman asked if he believed that everyone is related and said “Cousin, lend me 50 cents to get home.”
Traveling home to Brooklyn that night, Morrow had a career shtick that would also take him to WNBC-AM and WCBS-FM.
“I had my little thing to hang my hat on,” Morrow said. “We all need some kind of a little gimmick.”
Less gimmicky, but equally important, was Morrow’s ability to connect with each listener individually.
“I’m always talking directly to a person,” Morrow said. “…We have a very personal, sensitive, intimate relationship.”
Look for part 2 of my interview with Cousin Brucie Monday.