NEW YORK (77 WABC) — Joe Biden’s Democratic presidential campaign has launched a new national ad focused on Black Americans, urging them to stand up to President Trump the way their ancestors stood up to “violent racists of a generation ago,” while showing mugshots of the civil rights icons John Lewis and Rev. C. T. Vivian.
It’s meant to drum up support for Biden among Black Americans ahead of November’s general election. It takes a swipe at Trump without mentioning the Republican president by name, saying “we will stand up to this president” with a photo of Trump shown, “and say no more.”
The ad buy reflects Biden’s improved fundraising machine. But this ad also signals Biden’s continued effort to connect with African Americans during a time of turmoil across the nation.